Guide
Is Olivia Rodrigo Still Popular?
The answer is a resounding yes. In fact, she might be even bigger now than when she first arrived. When Olivia Rodrigo released her debut album SOUR in 2021, she was a Disney Channel actress who nobody expected to dominate music charts. Three years later, she has cemented herself as one of the most commercially successful and critically acclaimed pop stars of her generation, with a record breaking world tour and a sophomore album that outperformed her blockbuster debut.
The 21 year old singer has defied the dreaded sophomore slump in spectacular fashion. Her second album GUTS sold 302,000 units in its first week, surpassing SOUR’s opening of 295,000 units. Her GUTS World Tour grossed over $209 million and sold 1.6 million tickets, making it the highest grossing tour ever by an artist born in the 21st century. Every single show on that tour sold out. If you were wondering whether the “drivers license” phenomenon was a flash in the pan, the data suggests otherwise.
GUTS proved she can deliver more than once (Is Olivia Rodrigo Still Popular?)
When GUTS dropped in September 2023, it topped charts in 15 countries and debuted at number one on the Billboard 200. The lead single “Vampire” became her third career number one hit, making her the youngest artist in Hot 100 history to debut three songs at the summit. She became the first artist ever to debut lead singles from two career opening albums at number one. These are not the statistics of someone fading from relevance.
The album’s commercial strength extended beyond the opening surge. In April 2024, she released GUTS (Spilled), a deluxe edition featuring five new tracks including “Obsessed” and “So American.” The release sent the album back to number two on the Billboard 200 with 73,000 additional units in its 29th week. “Obsessed” peaked at number 10 on the Hot 100, while “So American” reached number 24, demonstrating continued demand for new Rodrigo material nearly a year after the original album’s release.
The critical response to GUTS was even stronger than for her debut. The album scored a 91 out of 100 on Metacritic, compared to SOUR’s 83. NME gave it a perfect five star review. Rolling Stone’s Rob Sheffield called it “another instant classic” from “a truly brilliant rock star.” A BBC analysis aggregating 25 major publication year end lists declared GUTS the number one album of 2023, beating out competition from boygenius, Taylor Swift, and SZA.
The tour numbers are genuinely staggering (Is Olivia Rodrigo Still Popular?)
Perhaps nothing illustrates Rodrigo’s current popularity better than her touring success. The GUTS World Tour ran from February 2024 through mid 2025, spanning 102 shows across North America, Europe, Asia, Australia, and South America. The production was her first arena tour, representing a massive step up from the theater sized SOUR Tour.
The financial results speak for themselves. According to Billboard Boxscore data, the tour grossed $184.6 million from 95 reported shows, with an additional stadium leg pushing the total past $209 million. She averaged $1.9 million per show with attendance averaging over 15,000 fans per night. Her four night residency at Madison Square Garden alone generated $10 million from 57,900 tickets. When she played the Philippine Arena, the world’s largest indoor venue, she sold 48,800 tickets at $25 each in what she called “the biggest show of my career.”
These numbers made her the youngest female solo artist to gross over $180 million on a first arena tour. At 21, she’s setting touring records that established stars spend decades chasing. Billboard recognized this achievement by awarding her Touring Artist of the Year at their 2024 Live Music Awards.
The tour’s cultural impact extended beyond raw attendance figures. A Netflix concert film titled “Olivia Rodrigo: GUTS World Tour” premiered in October 2024, filmed at the new Intuit Dome in Los Angeles. The production captured her performance energy and included a guest appearance from Chappell Roan, who opened many dates on the tour and has since become a major star herself.
Streaming dominance continues across platforms (Is Olivia Rodrigo Still Popular?)
Rodrigo’s streaming numbers reveal sustained popularity rather than declining interest. As of December 2024, she maintained approximately 47 million monthly listeners on Spotify, ranking her in the top 60 globally. While this represents a slight decrease from her peak of 60.83 million during the GUTS release period, it demonstrates remarkable staying power for an artist three years removed from her viral breakthrough.
Her catalog streaming tells an even more impressive story. “Vampire” crossed the one billion stream threshold on Spotify, making Rodrigo the eighth female artist in history to have seven songs surpass that milestone. Her SOUR tracks continue performing extraordinarily well: “good 4 u” and “drivers license” have each exceeded 1.6 billion streams, while “traitor” and “deja vu” have passed 1.1 billion each.
SOUR achieved something no album has done before or since. It became the first album in Spotify history with four songs surpassing two billion streams each. It remains the only female album with over 15 billion total streams. Her non single “happier” became the most streamed female deep cut of all time. These are legacy statistics that continue accumulating years after release.
Awards reflect critical establishment respect (Is Olivia Rodrigo Still Popular?)
The Grammy narrative around Rodrigo is complicated but ultimately flattering. Her SOUR campaign at the 64th Grammy Awards was triumphant, with three wins from seven nominations: Best New Artist, Best Pop Vocal Album, and Best Pop Solo Performance for “drivers license.” For GUTS, she received six nominations at the 66th Grammys in major categories including Album of the Year, Record of the Year, and Song of the Year.
She did not win any Grammys for GUTS, losing to Taylor Swift’s Midnights and Miley Cyrus’s “Flowers.” But nomination in all top categories indicates the Recording Academy still views her as an elite talent. She received an additional nomination for the 67th Grammys for “Can’t Catch Me Now” from The Hunger Games: The Ballad of Songbirds and Snakes soundtrack. In total, she has accumulated 14 Grammy nominations and three wins before her 22nd birthday.
Beyond the Grammys, her 2024 recognition included winning Pop Song of the Year for “Vampire” at the iHeartRadio Music Awards, earning her second ASCAP Songwriter of the Year honor, and receiving multiple VMA nominations. She holds the Brit Billion Award for surpassing one billion career streams in the UK, becoming the youngest artist ever to receive that distinction at age 20.
Social media engagement remains remarkably strong (Is Olivia Rodrigo Still Popular?)
Rodrigo commands a massive social media presence that shows no signs of deterioration. Her 39 million Instagram followers engage at rates far exceeding industry averages. Analysis indicates her engagement rate hovers between 5.92 and 6.51 percent, rated “excellent” for accounts of comparable size. Her average post generates 2.3 to 2.5 million likes and around 7,000 comments.
Her TikTok presence adds another 24.3 million followers with 407 million total likes accumulated on the platform. Her YouTube channel has 14.1 million subscribers and has generated over four billion total views. Combined with her 2.3 million followers on X (formerly Twitter), she commands approximately 80 million followers across major platforms.
The engagement translates to cultural moments that transcend music. Her headline performance at Glastonbury 2024 became a viral sensation when she brought out Robert Smith of The Cure to perform “Friday I’m in Love” and “Just Like Heaven.” Rolling Stone declared her “the best headliner of the weekend” and critics described her performance as “universally acclaimed as the hit of the weekend.” Even falling through a hole in the stage during a Melbourne show generated sympathetic viral coverage rather than mockery.
Cultural influence shapes a generation (Is Olivia Rodrigo Still Popular?)
Rodrigo has become a defining voice for Generation Z in ways that extend beyond her music. Her songs explicitly address generational anxieties about mental health, social media pressure, and coming of age in a digital environment. Tracks like “brutal” articulate the overwhelming expectations facing young people today. Critics describe her work as “digital first, proudly vulnerable” and note that she creates “confessional teen angst” content that resonates deeply with her demographic.
Her influence manifests in fashion trends as well. She’s credited with accelerating the Y2K fashion revival and popularizing purple as a signature color. Her accessible high low style mixing vintage finds with designer pieces has spawned dedicated Instagram accounts tracking her outfits. When she collaborated with Vans on a limited edition shoe collection, it sold out in 24 hours. Her November 2024 announcement as Lancôme’s global ambassador represented a major beauty industry endorsement of her star power.
The brand partnerships reflect her commercial value. Sony engaged her for a two year electronics collaboration that reportedly drove 20 percent year over year sales growth for their LinkBuds product line. Glossier, Stanley, and American Express have all sought her endorsement. Hollywood Branded has described her as “a brand marketer’s dream” specifically because Gen Z consumers are “notoriously skeptical of overt advertising” and she delivers the authenticity they crave.
Her dedicated fanbase continues thriving (Is Olivia Rodrigo Still Popular?)
The Rodrigo fandom, who call themselves “Livies,” maintains robust community activity. An official Discord server has grown to over 30,000 members. Fan accounts like @LiviesHQ on X serve as news hubs for tour updates and community coordination. The community skews young and female, with fans identifying strongly with her vulnerable songwriting about emotional experiences they share.
Tour attendance demonstrated passionate fan engagement worldwide. Shows featured crowds screaming every lyric back at the stage, with Rodrigo noting how moving it was to hear Japanese fans in Tokyo singing her songs word for word. The purple themed aesthetic she’s cultivated has become a fan uniform, with cowboy hats, feather boas, and sequins dominating concert crowds.
The demand for tour tickets was overwhelming. Ticketmaster reported that registration far exceeded available inventory, necessitating the addition of 18 dates to the original schedule. Multiple venue upgrades occurred throughout the tour. Resale prices routinely reached $200 to $600 for sold out shows. This is not the fan behavior pattern of a declining artist.
Collaborations show industry respect (Is Olivia Rodrigo Still Popular?)
Rodrigo’s collaborative activity in 2024 reflected her standing among peers. At Coachella, she joined No Doubt and Gwen Stefani to perform “Bathwater.” During her Kentucky tour stop, she brought out Tyler Childers for a surprise duet. Her relationship with Chappell Roan, who opened many GUTS Tour dates before her own explosion of fame, demonstrates her eye for emerging talent and her generosity in providing platform.
She released a Record Store Day collaboration with Noah Kahan featuring covers they recorded for BBC Radio 1’s Live Lounge. The limited 7 inch vinyl became a collector’s item instantly. For 2025, she has announced plans to collaborate with David Byrne at Governors Ball and headline Glastonbury’s Pyramid Stage, indicating sustained demand from major festival bookers who plan years in advance.
Her Netflix concert film represents another type of collaboration, this time with a major streaming platform investing in her concert content. The October 2024 release extended the tour’s cultural footprint beyond those who attended in person and preserved the Chappell Roan guest appearance that became a highlight.
The SOUR comparison actually favors GUTS (Is Olivia Rodrigo Still Popular?)
Many observers expected Rodrigo’s second album to underperform her debut. The “sophomore slump” has felled countless artists who achieved massive initial success. Instead, GUTS matched or exceeded SOUR by most commercial measures while dramatically improving on critical reception.
GUTS sold more units in its opening week. It scored eight points higher on Metacritic. “Vampire” became her third number one single, proving she could still generate massive hits. While SOUR produced more individual songs that became streaming juggernauts, GUTS demonstrated she could sustain commercial momentum over time.
The tour comparison is even more striking. Her SOUR Tour played theaters with capacities of 3,000 to 7,000 people, averaging $415,000 per show. The GUTS Tour played arenas averaging 15,084 attendance and $1.9 million per show, a nearly four fold increase in revenue. She graduated from aspiring star to arena headliner in two years.
Looking forward with third album hints (Is Olivia Rodrigo Still Popular?)
Rodrigo has begun teasing her third album in interviews. During a November 2024 W Magazine ASMR feature, she hinted that the title might follow the four letter naming pattern established by SOUR and GUTS. She’s mentioned recording voice memos of ideas while on tour and expressed excitement about continuing to write.
She’s also expressed interest in returning to acting, telling Variety she hopes to star in a coming of age film before she’s “actually of age.” At 21, she has time to pursue multiple creative paths. Her combination of Disney acting background and proven music success gives her options that most artists lack.
The charitable dimension of her career continues through her Fund 4 Good initiative, which has donated over $2 million to organizations supporting women’s education, reproductive healthcare, and preventing gender based violence. At certain tour stops, she distributed condoms and Plan B contraception to fans, demonstrating a willingness to take political stances that could alienate some listeners but clearly hasn’t damaged her popularity.
The verdict on her popularity (Is Olivia Rodrigo Still Popular?)
Every meaningful metric suggests Olivia Rodrigo is not merely still popular but actually more popular and successful than during her initial emergence. Her tour broke records. Her album outperformed its predecessor commercially and critically. Her streaming numbers remain in the global elite. Her social media engagement exceeds industry benchmarks. Her brand value commands major endorsement deals. Her critical reputation has strengthened.
The comparison to her 2021 debut actually undersells her current position. Three years ago, she was a viral phenomenon who might have been a one hit wonder. Today, she’s a proven touring force, a Grammy winner with continued nomination recognition, a critical darling, and a generational voice. She headlined Glastonbury and played to 65,000 people at stadium shows in Mexico City. She became the highest grossing touring artist born in the 21st century.
Some artists arrive with overwhelming hype and gradually fade. Rodrigo arrived with overwhelming hype and then exceeded it. The question is not whether she’s still popular. The question is how much bigger she can still become.
Sources
Billboard: Olivia Rodrigo’s ‘GUTS’ Debut: How Does It Compare to ‘SOUR’?
Billboard: Olivia Rodrigo Closes Guts World Tour With Nearly $185 Million
Billboard: Olivia Rodrigo ‘GUTS World Tour’ Concert Film Premiere L.A. Interview
Billboard: Olivia Rodrigo Invites Tyler Childers for ‘All Your’n’ Collab at Concert
Billboard: Olivia Rodrigo Is Lancôme’s New Global Ambassador
Wikipedia: Olivia Rodrigo
Wikipedia: GUTS (Olivia Rodrigo album)
Wikipedia: GUTS World Tour
Wikipedia: Olivia Rodrigo discography
Rolling Stone: Olivia Rodrigo at Glastonbury: The Best Headliner of the Whole Weekend
Deadline: Olivia Rodrigo On Guts World Tour Concert Film & More
citiMuzik: Olivia Rodrigo Net Worth: The Meteoric Rise of a Pop Sensation
GRAMMY: 2024 GRAMMYs: Watch Olivia Rodrigo Bleed Her Soul Dry With Dramatic “Vampire” Performance
GRAMMY: Olivia Rodrigo Releases New Album ‘GUTS’: Social Media Obsesses
Capital FM: Did Olivia Rodrigo Win A Grammy?
IQ Magazine: Olivia Rodrigo delivers her biggest ever concert
InMusic: Olivia Rodrigo’s “Deja Vu” Hits 2 Billion Streams, Setting New Record for ‘SOUR’
HypeAuditor: Olivia Rodrigo Instagram Stats
uDiscover Music: Olivia Rodrigo Becomes Youngest Artist To Receive BRIT Billion Award
The Teen Magazine: Guts and Vampires: What Is the Appeal of Olivia Rodrigo’s Music Among Gen Z?
Canvas8: Olivia Rodrigo: teen angst for Gen Z storytellers
EnVi Media: Olivia Core: A Style Analysis of Gen Z Icon Olivia Rodrigo
Hollywood Branded: Olivia Rodrigo: The Breakout Star with Unstoppable Influence
DesignRush: The Strategy Behind Sony’s Partnership with Olivia Rodrigo
NME: Olivia Rodrigo and Noah Kahan announce joint Record Store Day 2024 release
Newsweek: Olivia Rodrigo Causes Chaos
Variety: Olivia Rodrigo Wants to Act Again and Duet With Noah Kahan
Glitter Magazine: Olivia Rodrigo Talks Stardom in New Interview
He discovered the gem when he was 12 years old and still has it now, claiming it to be why he fell in love with music. He likes to play disc golf when he's not writing about music. He is a one-of-a-kind individual who is always the first to bust out his air guitar on the dance-floor.
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