‘By The Time You’re Reading This’ by YONAKA – Single Rating: 4/5 ★★★★☆

YONAKA, the British alternative rock band return with new single, ‘By The Time You’re Reading This’. True to their signature style, YONAKA infuses the song with their trademark quality while still maintaining a fresh and current vibe that aligns perfectly with the contemporary music scene.

The track opens with a burst of energy as the light switch is flipped. It sets the tone for an exciting time ahead. The band wastes no time in getting listeners excited and intrigued. The lyrics, delivered with a compelling vocal performance by Theresa Jarvis, invite us to join in and experience a slice of paradise. The song quickly becomes infectious as it unfolds. Also, it urges us to let our guard down and lay all our cards out on the table.

Powerful

Listeners will find some intriguing parallels to the sound of Manchester’s Pale Waves. However, YONAKA still manage to carve out their own unique identity within the rock scene. It’s evident that they have honed their craft and established a sound that is unmistakably theirs. The chorus, in particular, is a powerful force that leaves a lasting impact. Its catchiness is hard to ignore, and it’s bound to have you singing along in no time.

One standout moment in ‘By The Time You’re Reading This’ is the clever use of vocal technique on the word “Gone.” The first time around, the delivery is captivating enough. But, just as you think you’ve grasped it, Theresa Jarvis takes it up a notch. The second time around, she adds a touch of melisma that takes the track to a whole new level. It’s these subtle nuances that truly set YONAKA apart.

The production of the single is well put together, thanks to the collaborative efforts of Alex Crosby (YONAKA), Theresa Jarvis, and Zakk Cervini. The songwriting credits also reveal the creative minds behind the track, including Alex Crosby, George Werbrouck-Edwards, Rob Mason, Theresa Jarvis, and Zakk Cervini. The synergy between these talents is evident in the final product, resulting in a polished and impressive release.

So what does this track mean? ‘By The Time You’re Reading This’ delivers a sense of urgency and leaves listeners with a powerful message. The track urges us to seize the moment, to dive right in without hesitation, and not let life pass us by. Theresa Jarvis’ vocals serve as a guiding force, coaxing us to immerse ourselves in the music without looking away or blinking, for fear of missing out on the exhilarating experience.

Job well done!

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