Hot off of the release of their third full-length album Love Is Dead, Scottish synth/pop trio CHVRCHES has dropped an unexpected collaboration with JPOP/electropop band Wednesday Campanella. ‘Out Of My Head’. Already the track is making waves online, with it close to topping the Viral Charts on Japan’s Spotify.
This is a new and interesting move for CHVRCHES, though it is one that makes complete sense, after all, they’ve just played a few shows in Japan including a massive slot at the huge Fuji Rocks festival. Collaborations in multiple languages have become increasingly popular in recent years, whilst these have mainly been reggaetón tracks, the UK is becoming bigger and bigger fans of KPOP (boy group BTS are up for a BBC Radio 1 Teen Award this year), so it seems JPOP is simply the next endeavour.
‘Out Of My Head’ features Wednesday Campanella tackling all of the verses in Japanese, with CHVRCHES’ lead singer, Lauren Mayberry, taking on a big chorus in English. It’s all round a vocally impressive and cohesive song, with CHVRCHES and Wednesday Campenella’s signature and experimental electronic sounds both taking centre stage.
The song has been accompanied by a super cool anime-inspired video with tons of colour play, bizarre and unique happenings. The video is just as important as the track and is well worth three and a half minutes of your day. The need to feel out of your own head is really captured by the confusing, bright and energetic happenings of the video. You don’t need to possess a deep understanding of Japanese to appreciate the artistic skills and talents that have gone into creating such a fun song and video.
Fans of Japanese music may be able to detect a hint of a Kyary Pamyu Pamyu sound in Lauren Mayberry’s voice, she lends herself well to JPOP. They’re a solid choice of a band to create a Japanese electropop collab and I think we can safely say that it’s a success of a track.
CHVRCHES will be heading on a UK Tour early next year.
Thursday February 7 2019 – Alexandra Palace, London
Friday February 8 2019 – O2 Academy Birmingham, Birmingham
Saturday February 9 2019 – O2 Academy Birmingham, Birmingham
Monday February 11 2019 – Rock City Nottingham, Nottingham
Tuesday February 12 2019 – O2 Academy Bournemouth, Bournemouth
Thursday February 14 2019 – Victoria Warehouse, Manchester
Friday February 15 2019 – Victoria Warehouse, Manchester
Saturday February 16 2019 – SSE Hydro, Glasgow
Monday February 18 2019 – O2 Academy Newcastle, Newcastle
Tuesday February 19 2019 – Ulster Hall, Belfast
Thursday February 21 2019 – Olympia Theatre, Dublin
Friday February 22 2019 – Olympia Theatre, Dublin
Words by: David Thomas
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