Rising British singer songwriter L Devine has unveiled a new video for her latest track Peer Pressure, which offers a highly relatable dose of bubblegum pop. The track which was reportedly influenced by the iconic 1980s film ‘Heathers’ starring Winona Rider was first aired as Zane Lowe’s Hottest Record on Beats 1 and now we have a fresh new vid to match.
Peer Pressure is the second collaboration between L and video director Emil Nava who boasts a hot portfolio of pop’s finest artists including Dua Lip, Calvin Harris and Rihanna (phwoaaar!!) The video features a sequence of visuals which show L Devine floating in a pool fully clothed, wandering around a desert dressed as an astronaut and surrounded by bitchy gal-pals (cue the classic lines which opens the track, “Veronica you look like hell!” “Yeah I just got back”
Filmed in Cali, Peer Pressure is packed with clear cut lyrics, “the party’s in an hour but I’m crying in a towel” and punchy drum beats, with a dashing of synths for good measure. After moving from her hometown of Newcastle to London to pursue her dream of becoming a singer, L’s talent has earned her the opportunity to collab with some of the music industry’s most exciting producers, including John Hill (MIA, Rihanna), Rogét Chahayed (Miguel, Travis Scott), Burns (Britney, Ellie Goulding), Al Shux (Lana Del Rey, Alicia Keys) and Ian Kirkpatrick (Dua Lipa, Selena Gomez).
When asked about her latest track, L said:
“The title ‘Peer Pressure’ came first and then I was thinking about what that phrase means to me,” explains Devine. “I feel like it’s such a general term used to cover so much, so with each verse I wanted to dissect a different aspect of it. It’s about trying to be yourself but also wanting to fit in.”
The tune is expected to feature on L Devine’s upcoming mixtape, set to be released in autumn.
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