Sting and Shaggy release animated video for latest track ‘Just One Lifetime’



Global music stars, Sting who rose to fame with hits such as ‘Every Breathe You Take’ with band The Police, and Boombasticstar Shaggy have just released their new animated Lewis Carroll-esque music video to collaborative track ‘Just One Lifetime’. Released on 17thAugust, the animated video takes on the story from Lewis Carroll’s ‘The Walrus and The Carpenter’. Animated, directed and produced by UK-based illustrator Judit Boor, the video features lookalikes of both singers battling to save the world. The video is for the 6thtrack from the collaborative studio album ’44/876’which was released in April 2018 over three separate record labels including A&M Records. The track features lines by well-loved Carroll characters Tweedledee and Tweedledum, perhaps finding some unwittingly comparison to themselves within this?

The two singers both are acclaimed for their contributions to music. Sting who is formerly known as the lead singer and bassist from UK rock band, The Police, rose to fame with Brit-award winning hits such as ‘Regatta de Blanc’ and ‘Don’t Stand So Close To Me’. It was in 1985 that he launched his solo debut working alongside established jazz artists such as Kenny Kirkland and Omar Hakim on Grammy-nominated album ‘The Dream of the Blue Turtles’. Former US states marine, Shaggy, became renowned as a singer, rapper and DJ in 1993. In 2000, the singer released his 6x Platinum album ‘Hot Shot’– which features his most established track ‘It Wasn’t Me’ – hit the U.S Billboard number one slot as well as in the UK album charts. With 12 albums under his belt, the collaboration with Sting becomes the singers 13thalbum since 1993.



The album’s title features the country calling codes of both England (44) and Jamaica (876) where both of the singers are from. The duo teamed up last year to record music together and debut the first track from the album, ‘Don’t Make Me Wait’at a charity concert in Jamaica in January 2018. The recent video is a follow-up to the single. The duo is currently highly anticipating the ‘44/876’tour which begins on 14thSeptember in Florida with a performance at the prestigious Pier 17 Rooftop in New York on the 26th.

You can catch all 16-tracks from the album ‘44/876’ on music streaming networks including Spotify and Apple Music. With what seems to be one of the strangest yet most dynamic and fun collaborations in music history, it is exciting to see where this journey will take the two after such a long a prestigious career for the both. We’ll certainly be keeping our ears open just in case we’re likely to hear a remaster of Mr.Lubbalubba featuring the crisp vocals of Sting himself sometime soon, because let’s be real, that’s what we’re all digging after.

I am Emily, I have been writing for GSG since July 2018 and provide contributions in music to the website. I have an undoubted passion for the music industry and have gained traction from artists such as SG Lewis and Twin Atlantic. I am a festival veteran even at the age of 21 and spend the best of the summer months travelling up and down the UK scouting out the latest from the music industry, whilst having a Strongbow Dark Fruit in my hand. I have grown up listening to Indie-Rock music from the likes of Arctic Monkeys and Biffy Clyro but enjoy having a boogie to current Electronic R&B music. I am also a lover of fashion and styling and love working with artists to create visually impressive looks for photoshoots and videos.

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